Survey results are in

July 5th, 2008 by Miguel Verissimo

Hi all,

So, I’ve been laying low, working on the backstage in a cool new idea that I know you’ll love.

Recently I sent an email to my email subscribers, asking for their feedback by means of a two minute online survey (please do participate if you haven’t already done so, there’s a gift for you to grab).

So, and despite the results are still coming in, let’s see the results so far:

  • My first conclusion is that I’m having an amazingly low opening rate on the emails I send to my lists.
  • If you are a subscriber, you know I chose not to promote many products as an affiliate. I did so because I thought that’s what people wanted. Less cluttered email boxes, less in-your-face aggressive give-me-your-money emails.

Guess what… my email opening rates dropped like a brick in a pool, go figure.

So that’s something that I really need to address, and to correct. I’ll be documenting my findings in this blog, be sure to subscribe to the rss feed right now.

Onward to the survey itself:

survey results 1

So the gender question was no surprise, there are more male internet marketers than females, but the gap isn’t that big.

As for the agem it was a bug surprise. Especially because I believed that most of my list was in the 31 to 40 range.

And question number 3 was also a surprise. I didn’t expect to have my 70% of my list with my “rivals” - actually, I do it as well, so who am I kidding ;)

Survey results 2

As for how long they’ve been marketing online, most are in the 1 to 3 years range, but a lot is just starting!

Mailing lists was also a great surprise. Namely because 5% of my subscribers have a mailing list bigger than mine! :| -

As being the internet the primary source of income, the results I was expecting were similar, except I thought the gap was bigger.

survey results 3

So, most of the people just make a few bucks per month, and noone is raking over 5K.

survey results 4

Now, that I didn’t see coming. I figured it was the other way around, but nicely done people!

survey results 5

So, the majority of people is making from $25K to $40K per year. About what I expected.

I forgot to ask the Country, to better understand if these numbers are average, or not.

I also asked three other questions:

Q: What would you describe as your biggest challenge in Internet marketing?

A: The main challenges are time and money, closely followed by the technical stuff.

Q: What’s stopping you from shifting to an online business?

A: Another surprise: I thought it might be the money (always needed when you’re starting) and/or the technical stuff. But guess what… People don’t even try because of fear. Fear to fail, to get in legal problems, of unforeseen expenses. But fear nevertheless.

Q: Do you have any questions or suggestions?

A: Most of the people asked for a zero-cost startup walk through, and also ways to deal with “paralysis of analysis”.

So, summing it up:

My list is very polarized. Either you are doing fairly well, or you’re stuck in the first step. I did the survey to see if my list was homogeneous enough for me to target specific needs you might have, but I have questions coming from the both tips of the scale.

My plan

I will use this blog to address specific needs. I’ll create two categories, Beginner and Advanced, in order to classify my posts and articles according the difficulty and applicability.

I will do a step-by-step series ways to generate online income with nothing but what you have already (Internet connection, will to learn, trust in the teacher).

I will also throw several advanced techniques here and there, but in a more random way, so that all you veterans might pick a golden nugget or two along the way.

The challenges

Time… So this might come slower than you really need, and I’m sorry for that, but I’m shuffling projects right now, and my available time is very, very little.

But if you don’t mind waiting, I think you’ll like what I’m going to give you.

Please refer your friends to this blog, I’d like to get the most feedback possible, and that means I’m counting with yours too ;)

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One Response

  1. Elaine Says:
    Greetings!
    I really like your ‘plan’ and look forward to your input. I think it will be very worthwhile reading! (And hopefully, very informative as well.)
    The results of your survey are very interesting, and as you noted, in some areas - surprising. Isn’t it great that some surprises can help form future plans?
    Keep up the great work.

    Cheers,
    Elaine

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