Niche Diamonds

John’s Story Part 2

Dec 6, 2008 Advanced, Beginner, articles

For part one of John’s Story, click here.

 

Original by Noahwesley

 

 

John’s Main Marketing And Traffic Technique

 

In the pre-Internet days, if you were selling something, you found the publication to advertise in that was best for your product. The publication got the traffic (readers); therefore you did not have to do any marketing! But now with the Internet, you not only have to create a good looking web site – you must also get the traffic to the web site to even look at what you are selling! There are zillions of sites (competition) in cyberspace. Do you know how hard it to master Internet traffic optimization?  So if you want to get instant traffic, John says to do what he does. John says the logical place to advertise is on a heavily trafficked site and let someone else provide the traffic for you, sorta like a piggyback ride.

 

John will perform a keyword search on Google and look for sites that are semi-related to his product. Then John goes to quantcast.com and looks up the statistics for those sites. He only likes sites that are getting more than 750,000 people visits per month. Quantcast has two versions of monthly traffic: visits per month and people per month. The same person may visit the same web site several times per month so you want the people count, not the visit count.

 

John does not like a lot of other people’s banners on his site. At most, he might do a banner exchange of three.  A banner exchange is when you contact a web master or site owner and put their banner on your site and they agree to put your banner on their site. There is no charge for doing a banner exchange.

 

However, John prefers to pay a monthly charge to put his banner on the front page of a heavily trafficked site, preferably one that is somewhat related to what John he is selling. John knows it may cost $800 per month or more to advertise his banner on a heavy trafficked site, but he knows it is worth it. He thinks of all the moolah he will be making and he is happy to pay for the advertising.

 

 

Tidbits I got from John

 

• Money occurs to poor people as something you have (or don’t have).
• Money occurs to middle-class people as something you do (like a job).
• Money occurs to wealthy people as something you are.

 

“If you wish to know the road up the mountain, ask the person who goes back and forth on it,” said the ancient sage. What better way is there to know the secrets of making a million dollars than to learn from those who have done it?

 

                            Ability is what you’re capable of doing. 

                              Motivation determines what you do. 

                           Attitude determines how well you do it.

 

 

There is no one path to the pot of gold at the end of the rainbow, but many people of all backgrounds have been successful in obtaining it. We hope you enjoy all of the nuggets in this book.

 

 

John’s Money Habits to Live by

 

The three most important money habits are

• 1. A habit to earn money, 
• 2. A habit to save money, and 
• 3. A habit to compound money.

 

 

Millionaire Myths

 

The biggest myth of all is that owning a business will allow you to quit your job and make big money. Many times you are just trading one job for another. Look at all of the “mom and pop” businesses around.

The next biggest myth is that you need a college education to be successful. This couldn’t be further from the truth. Just look at this list below.

• Bill Gates, Microsoft founder – Harvard dropout in his junior year.
• Steve Jobs, Apple Computers founder – dropped out of college after one semester. 
• Michael Dell, Dell Computers founder – college dropout at the age of 19.
• Simon Cowell of American Idol fame, Record Producer – high school dropout.
• Richard Branson, Billionaire & the Virgin brand founder – high school dropout.
• Milton Hershey only had a 4th grade education yet established the Hershey’s chocolate business.
• And the list goes on and on.

There are a lot of self-made millionaires who started with little or no education, and with little or no money. All they had was a vision and determination. John says he barely made it through high school and had very little money whe he started his web site.

 

Your Business Image

 

Interaction:  Remember the difference when interacting with each of these groups:

 

• Superiors/bosses/authority figures: Be respectable, but keep your distance. 
• Peers/colleagues/friends: Relax and be yourself. 
• Inferiors/those who work for you: Be aloof and keep your distance.   Mind your manners – aloof does not mean arrogant.

 

Note: You cannot be friends with superiors or inferiors. Do not discuss your personal life with members of these two groups. You should be professional at all times when in the presence of superiors or inferiors.

 

Manners: No matter what the situation or whom you are interacting with, always be polite and courteous. If you are not current on manners then we suggest going to your nearest library or bookstore and getting a book on the topic. People always remember well-mannered persons. ALWAYS.

 

 

Quick De-Stress Formulas

 

• Take a quick shower (water revives and soothes the soul) and grab a cup of tea or cocoa or a glass of water. 
• Step outside and smell the fresh air for a moment. 
• Take the palms of both hands and cover your face and take ten deep breaths (this helps to equalize your body’s oxygen level and soothes the soul).

 

 

Surefire Way To Predict The Future

 

• Write the prediction down.
• Write the reason or reasons for the prediction.
• If you were right, write down why you were right.
• If you were wrong, write down why you were wrong. 
• Adjust the next prediction accordingly. 
• Eventually, you will start getting it right, and it will become easier and easier to predict the future.

 

Surefire Way To Control Your Destiny

 

• If you will cling to a goal, as if you are clinging to that last bit of oxygen in a tunnel, and NEVER give up — you will meet your destiny head on. 
• Use all of your abilities, opportunities, connections, etc., which are available to you, to reach your goal.
• You may have to make some adjustments, change directions, or change paths along the way, but do not view this as failing.  Rather, view this as moving towards your monetary goal.
• Do not let any obstacle stand in your way! Go under it, over it, around it, remove it – do whatever it takes – but keep moving forward to your monetary goal. Ninjas keep their eye on the end goal and do not let anything sidetrack them from reaching that goal. John says you should be like a Ninja.

 

Surefire Way To Build Self-Confidence

 

• Do some things that you thought you could not do.
• Start with small and simple tasks.
• After you succeed, aim for more difficult tasks.
• After your confidence builds, keep doing this periodically.

 

Cool and Useful Links

 

http://www.attractionmindmap.com/  - A nice site for positive thinkers.

http://www.dnaz.net/ - A free domain name analyzer.

http://www.seochat.com/  - An excellent site for Google SEO info and tools.

https://adwords.google.com/select/KeywordToolExternal - Google keyword tool.

http://www.isitebuild.com/google-adwords.htm  - Google Adword/PPC campaign tutorial.

http://www.webseo.com.au/generator.html - Meta tag generator tool.

http://www.gosmallbiz.com/internet/  - Very helpful ideas listed here.

http://www.ezau.com/  - Home business webmaster tips.

http://www.knowthis.com/ - A marketing virtual library.

http://www.freebyte.com/  A good portal to the free web.

http://www.jooz.com/ - A nice collection for home business webmasters.

http://www.webmasterforumsonline.com/  - Lots of information.

 

Stirring the Pot

 

The important thing to do is to get your name and product in front of as many people on this planet as possible.  This is called advertising, public relations, marketing, and “stirring the pot”. 

 

You do this by GETTING THE WORD OUT.  How?  There are two ways and they are the Traditional method and the Internet.  A comprehensive list is below. 

 

Non-Internet Stirring the Pot

• Newspaper ads are the most popular. 
• Some other ways are outdoor billboards and Movie Theater advertising.
• Printed “give aways” such as bookmarks, mouse pads, ink pens, etc. 
• Infomercials, radio ads, TV ads, and magazine ads.
• Magnetic car signs, brochures, and leaflets. 
• Include your web address on all printed matter such as letterheads, business cards, fax cover sheets, etc. 
• Volunteer to help at high publicity charitable functions. 
• Send press releases to magazines and newspapers.
• Yellow page ads.
• Trade Shows.
• Direct Mail Campaigns.

 

Caution:

I do not recommend the following at all but do mention a few words:

If you do any kind of telemarketing then please make sure you know the telemarketing laws for the state you are calling from and to. 

 

Traditional Marketing with a Techie Twist:

Create an audio or video CD with some free info about a particular subject (and also include your web address and other contact details). Hand these out everywhere like you would a business card. People are less likely to throw away your CD.  

 

Internet Stirring the Pot

• Banner programs
• List in Directories such as Yahoo
• Start an online radio station http://www.blogtalkradio.com/
• Press releases
• Link exchanges
• Traffic exchanges
• Pay-per-click
• Newsletter ads
• Networking with webmasters
• Message boards
• Classified ads
• Online shopping malls
• Print your web address on all signature lines used in emails, business e-cards, articles, etc.
• List on trade boards
• Group advertising (MSN, Google, and Yahoo groups and news groups)
• Write an e-zine 
• Use social sites such as MySpace, Twitter and FaceBook.
• Exit exchanges
• Buy Expired domains and Redirect the traffic to your site.
• Mail list building and up sell.
• Write articles and promote them at places like http://ezinearticles.com/ and on a http://www.squidoo.com/ lens. Be sure to include a link back to your site in your signature line.
• Put free articles on your web site
• Email campaign – Give people an option to sign up for your e-zine or newsletter whenever you send an email out. Include a link and an offer in the email. 
• Contact webmasters with sites related to your product. If they sell gold coins, you might write a free report (that they put on their site) about investing in gold and include a link back to your gold jewelry web site in the report.
• Get listed on Google. 
• Podcasts. It is web site audio that is sent free of charge to an iPod or other audio player. Feedlinks are RSS, XML, PHP. Go to http://www.podcastalley.com/ for more info or to post a podcast. http://www.feedforall.com/podcasting-tutorial.htm to learn how to prepare a podcast step-by-step. Another great site is http://www.podomatic.com/  – create and send podcasts and videocasts.
• Forum Posting and Discussions (http://www.webproworld.com/) 
• Put free tools for use on your web site. This keeps people coming back to your site. 
• Put a Calendar of Events on your site. This also keeps people coming back to your site. Example – You could list money seminars around the country if money is your main topic.
• And don’t forget the power of You Tube! Post a video there and get it seen around the world by thousands in one day if it is a popular video. There are a lot of sites and books that offer information about how to do a video and post it. Very easy really. http://www.youtube.com/ has instructions how to make a video and post it. Popular videos are usually very funny or very controversial. 

 

COMMENTS:

 

There are still more methods available then we have listed here.  You can easily do a little research and find more.

I do not recommend using FFA’s, safe lists, nor pop up or pop under advertising.  Please don’t annoy people.

When purchasing traffic, try to purchase TARGETED traffic who also read the same language your web site was composed in.

You can send marketing emails BUT if you send email please make sure that you comply with the Can-spam Act, http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm 

I strongly suggestt using unsolicited emails — most of these are usually discarded without being read anyway. 

Just a little time, effort and research can go a long way.

 

Give your name as much as exposure as possible.  Self promote, self promote, self promote until you can outsource all of your work. To save money, you can hire grad students studying marketing, public relations and the Internet, or undergraduates, at any university. A lot of college students will do a joint venture with you – they will work for free on your advertising campaign or creating a product – just for a share of the profits.

 

John says you must take action and do something if you want to fill your bank account with lots of money.

Tags: John's Story, Marketing Technique, Traffic Optimization

This you gotta see – Mass Control Giveaway

Aug 12, 2008 Advanced, Beginner, Freebies, Selling Online 101, news

If you know me, you know there are just a handfull of people on the internet marketing arena that I really respect, and always find time to listen.

Two of those people are Jason Moffatt and Frank Kern. I actually learned from Frank Kern through Jason, and I have him to thank for that.

Frank Kern and J-Mo are big believers on offering excellent content for free, and he’s doing it again.

J-Mo sent me this link yesterday http://www.masscontrolgift.com, and today he reached out asking to help him beating the Gurus on an affiliate challenge. I have a soft-spot whenever I ear “help me beat the Gurus”, since I “donated” so much money to them in return of mostly fluff, and besides I had planned on posting about this already, so his timing was perfect.

So here’s what I got

A free video by Frank Kern, and you don’t even need to optin to watch it.

Here’s what it will do for you

It will show a three simple steps to do a complete overhaul to your sales copy. And by overhaul I mean, making it convert more.

Here’s what I want you to do next

go to http://www.masscontrolgift.com and watch the video.

Then I want you to optin to get further stuff form Kern (you’ll thank me later!)

It’s that simple. You get something you can use to make more money right now, you then optin and will get much more in the near future, J-Mo will beat the damn Gurus, and I get good Karma.

---

Now, about Kern’s Stuff: I haven’t bought anything from him (yet), but besides all the free stuff he has on his blog, I have a few videos and audios I got on J-Mo’s Easy video sales, and they are absolute killers (actually, if you can purchase Easy video sales, believe me, you won’t regret it. Just one of the tricks J-Mo shows there – the infamous ninja-link -can double or even triple your conversions – for real – and the site has hundreds of them). I really wish I had the money to buy everything from Kern, but a few offline investment errors in the past, made it impossible (I channel every penny I get from the internet to pay my debts, as it is the responsible thing to do)

So, all that personal stuff is probably information you really didn’t need, but I am honest and I don’ make up a  fictitious wonder life so I can sound cooler to you. That’s my not style. I speak the truth as it is, and I don’t sugar coat it.

So… without further ado, head to http://www.masscontrolgift.com right now and watch that video.

Thanks.

Tags: Frank Kern, Free content, Free Marketing Tricks and Tips, Jason Moffatt

The Dialogue Sessions #1 – Tools you can’t live without

Jul 9, 2008 Advanced, Beginner, Dialogue Sessions

So, today is the debut of “The Dialogue Sessions”.

This is how this works: I start with a question, and you follow up with your opinion, and own questions.

The next dialogue session will pick up where this one stops.

Let’s get the ball rolling.

Is there a tool (be it online tool, like an auto-responder, an desktop tool, like a WYSIWYG editor, or an offline tool, like the postal services) that your business absolutely can’t live without?

And, just to involve everyone on this, if you don’t have a business already (be it off or online) is there any tool, that you think you absolutely need before you start?

I’ll let you guys post a couple of comments before I tell you mine (I don’t want to put focus on it just yet)

So, put your answer in the comments below, and don’t forget your URL, this blog follows links, so why not get a bit of traffic?

Autoresponders 101 (part 1)

Jul 8, 2008 Beginner, articles

If you’ve reached the point of exhaustion trying to keep up with answering the mountain of customer enquiries emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their email inquiries. However, except you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive – or even free – approach of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

Emails are essential to your business for many dissimilar reasons. Most importantly, these invisible email voices give you their feedback about your website – for free! However, if you outlay all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders.

There are a number of good reasons why you need an autoresponder besides just answering your email. For instance, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build permanent relationships with your customers by using autoresponders.

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company’s server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address.

Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.

There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, it’s time to change.

use code NICHEDIAMONDS when ordering and get an immediate $20 discount

Tags: autoresponders

the 30 day challenge

Jul 6, 2008 Advanced, Beginner, news, reviews and promos

I talked about doing a step by step guide to making money online, but I forgot that that is already being made elsewhere, and with all the bells and whistles.

Talk about great timing!

Also, it is completely free and the community forming there is great. You’ll have the chance to work alone or in teams, it’s really your choice.

The lessons are pretty entertaining and fun to watch, and that makes the learning process not be overwelming. I don’t know the strategies this year, but last year the guys used facebook and twitter, and both tools went ballistic after that, I wonder why?

I’ll be following as well. You can never learn too much.

Of course, by now you already figured out that I’m talking about the 30 day challenge. If you never heard from it, let me tell you that it is a great place to start. The challenge goes once per year, and the guys behind it (really big guys in the industry – Ed Dale and Dan Raine) have a whole year to redo the course. That means that you can take the challenge each year, and each year learn some new way to make money online.

Pretty cool if you ask me.

So without further ado, click here to go to the 30 day challenge website and signup for the pre-season (started July 1st), get a pad and a pen, and start learning.

I’ll still make my guide on how I’d make money online, and how I’d do it without any money, but now I feel much better nowing that you people starting have the opportunity to follow along with the 30 day challenge, while I prepare my course.

Thank you for your time

[ratings]

Tags: 30 days challenge, free, learning